I'm available for new projects from September–December 2026. Get in touch!

Simon Whittaker House of Deadleg Illustration & Design

Poly4 rebranding

Packaging and rebranding concepts for a redesign of the POLY4 fertilizer family of products.

As part of the rebrand there was a desire to visually represent the product's journey from mine to plate, so I developed a set of six icons to represent the different stages of the product lifecycle that could be used as a visual device in different applications, depending on the story being told (grow for crop trial data-sheets, etc).

Additionally, I created a Processing program to make randomised patterns from the icons and different product colour palettes so they could also be used as texture or decoration.

© Copyright Anglo American Woodsmith Limited

See more about this project on the blog
Poly4 fertiliser rebranding conceptA set of icons created to show the product lifecycleRandomised patterns created from the lifecycle icons in ProcessingPoly4 fertiliser rebranding conceptPoly4 fertiliser rebranding concept
“Simon delivered the first few illustrations in sketch form, and we knew he was going to nail it… On budget and on time every step of the way, Simon was not only a genius illustrator but a lovely person to work with… He has a talent for taking the everyday and making it sing… He delighted our audience with his clever and cute characters, and went beyond what we thought was even possible. We'd work with him again in a heartbeat…”

Jennifer del Greco

pndu.org

All content © Simon Whittaker/House of Deadleg 2026 unless otherwise specified.

Content/images may not be used in any automated data mining, web scraping, AI training or other processes without express permission.