Simon Whittaker House of Deadleg Illustration & Design

Poly4 rebranding

Packaging and rebranding concepts for a redesign of the POLY4 fertilizer family of products.

As part of the rebrand there was a desire to visually represent the product's journey from mine to plate, so I developed a set of six icons to represent the different stages of the product lifecycle that could be used as a visual device in different applications, depending on the story being told (grow for crop trial data-sheets, etc).

Additionally, I created a Processing program to make randomised patterns from the icons and different product colour palettes so they could also be used as texture or decoration.

© Copyright Anglo American Woodsmith Limited

See more about this project on the blog
Poly4 fertiliser rebranding conceptA set of icons created to show the product lifecycleRandomised patterns created from the lifecycle icons in ProcessingPoly4 fertiliser rebranding conceptPoly4 fertiliser rebranding concept

“Simon delivered strong graphics for us as part of a new website project. He listened closely to our brief, acted upon all of our feedback, and produced some great visuals. We really enjoyed working with Simon and look forward to further projects.”

Charlotte Di Placido

Avtel

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