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Simon Whittaker House of Deadleg Illustration & Design
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Woodsmith Foundation rebrand concepts

Some of the original concepts from a proposed rebrand for the Woodsmith Foundation charity – the central theme was that, for the Foundation, "people are at the centre of everything we do". In this case, I placed them, quite literally, in the middle of the logo.

In the first round there was a lot of work around a new illustration-led approach that could be used on bold, flat, graphic backgrounds, or overlaid on photographic backgrounds showing real life locations within the Foundations area of interest.

Unfortunately they pivoted in a different direction so these were never used.

© Copyright Anglo American Woodsmith Limited

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Advertising poster concepts created as part of a wider rename and rebrand of the Sirius Minerals Foundation charity to the Woodsmith Foundation, showing a mix of illustration and photography.Illustration concepts created as part of a wider rename and rebrand of the Sirius Minerals Foundation charity to the Woodsmith Foundation.Illustration concepts created as part of a wider rename and rebrand of the Sirius Minerals Foundation charity to the Woodsmith Foundation.Illustration concepts created as part of a wider rename and rebrand of the Sirius Minerals Foundation charity to the Woodsmith Foundation.Business card concepts created as part of a wider rename and rebrand of the Sirius Minerals Foundation charity to the Woodsmith Foundation.T-shirt concepts created as part of a wider rename and rebrand of the Sirius Minerals Foundation charity to the Woodsmith Foundation.
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“Simon delivered the first few illustrations in sketch form, and we knew he was going to nail it… On budget and on time every step of the way, Simon was not only a genius illustrator but a lovely person to work with… He has a talent for taking the everyday and making it sing… He delighted our audience with his clever and cute characters, and went beyond what we thought was even possible. We'd work with him again in a heartbeat…”

Jennifer del Greco

pndu.org

Simon Whittaker House of Deadleg Illustration & Design
Pencilbooth newsletter House of Deadleg on Instagram Connect with House of Deadleg on Linkedin House of Deadleg on Threads House of Deadleg on Bluesky

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