Woodsmith Foundation rebrand concepts

Some of the original concepts from a proposed rebrand for the Woodsmith Foundation charity – the central theme was that, for the Foundation, "people are at the centre of everything we do". In this case, I placed them, quite literally, in the middle of the logo.

In the first round there was a lot of work around a new illustration-led approach that could be used on bold, flat, graphic backgrounds, or overlaid on photographic backgrounds showing real life locations within the Foundations area of interest.

Unfortunately they pivoted in a different direction so these were never used.

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