I'm available for new projects from September–December 2026. Get in touch!

Simon Whittaker House of Deadleg Illustration & Design

Cereal box mascots

An ongoing project where I design the dream cereals I'd like to see on supermarket shelves, a mix of 2D and 3D.

Currently there are 4 in the range – Pieces O' Eight, Zombits, Ghost Clusters and Columb-Os – but there are at least another 2–3 planned for the future.

See more about this project on the blog

Behind the scenes – when the 3D particle system used to create the cereals doesn't quite work as expected.

Colourful illustrated cereal box mockups featuring retro cartoon character designs for custom food packaging.Pieces O' Eight cereal box design featuring a colourful cartoon pirate mascot eating golden corn flakes.Colourful Zombits cereal box illustration with a cartoon zombie mascot eating pink brain-shaped cereal.Ghost Clusters cereal box design featuring a green ghost mascot character eating a bowl of spooky breakfast cereal.Columb-Os cereal box mascot illustration of Lieutenant Columbo with a bowl of orange cereal hoops.Colourful illustrated cereal box mockups featuring retro cartoon character designs for custom food packaging.
“Working with Simon to create a custom character was an absolute joy. He listened closely to our ideas, added his own fun, colourful creativity and brought the character to life in a way that exceeded our expectations. His quirky style and professional approach made the whole process seamless. We couldn’t be happier with the result.”

Dan Abell

Blue Raptor

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