Vector illustration refers to illustrations created using vector software – which creates lines, curves and fills based on the placement of points on a canvas, described by mathematics – as opposed to raster software – where individual pixels are assigned colours. Because of their maths-based nature, vector artwork is infinitely scalable – the same illustration could be scaled from the size of a postage stamp to a billboard without any loss of quality – which makes them ideally suited for logo and lettering projects.
Vector artwork can be very clean and precise, or be mixed with raster artwork and photography. The majority of my work is made with vectors, although I often apply raster/pixel textures and effects, depending on what the project requires. Where possible I try to avoid the super-clean, super-perfect lines and curves for something a little more imperfect that retains the charm of drawing by hand, something I like to call "sketchy vectors".
Simon took our initial concept to very loose script and created a list of illustrations we needed to make our whiteboard video simply work. He delivered the first few illustrations in sketch form, and we knew he was going to nail it. On budget and on time every step of the way, Simon was not only a genius illustrator but a lovely person to work with. He has a talent for taking the everyday and making it sing. He delighted our audience with his clever and cute characters, and went beyond what we thought was even possible. We'd work with him again in a heartbeat. Jennifer del Greco, pndu.org